60 One Minutes (SOM) is an open, creative call to action for people around the world to create one minute videos that highlight a cause, initiate action and inspire others to do the same.

SOM is currently supporting World Wildlife Fund's (WWF) Earth Hour. On March 28, 2009 at 8:30 p.m., local time, World Wildlife Fund is asking individuals, businesses, governments and organizations around the world to turn off their lights for one hour -- Earth Hour -- to make a global statement of concern about climate change and to demonstrate their commitment to finding solutions. Turn out. Take action. Because a small change made by many people can make a huge difference in addressing climate change.

SOM is asking for submissions of one minute videos from everyone interested in addressing the negative effect conventional electricity has on climate change. Most electricity is made from burning coal, so every time you power up, coal is burned, CO2 is released and damage is done to the environment. The response had been tremendous but we still need more!

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